Marketing Your Home to Sell Quickly and Profitably
Love Selling Your Home – Week 5This is the fifth article in my series called, Love Selling Your Home: Minimize Your Stress, Maximize Your Profit, Dwell Residential's step-by-step guide to selling your home "right" even in today's robust market. My series takes you through the entire home-selling process -- from finding a real estate agent to settlement day. Look for a new, informative article each week, right here!You love (or loved) your home and now you want others to love it too!You want the most strategic and effective marketing plan so your home gets the attention and foot traffic it deserves.Here at Dwell Residential, I approach your home the same way we'd approach a PR or advertising client. Ideally, I start well before you actually put it on the market so I can analyze your situation and come up with a specific marketing plan just for your home.We look at your home as a product to sell and ask the good old basic marketing questions such as "Who is your target audience?"; "What are the unique selling features of this product?"; and lastly (this is a biggie!) "What sets your product apart from all the others?"We answer these questions about your home from a buyer's perspective and then market and advertise your home accordingly.The king of advertising, Don Draper, says, "Advertising is based on happiness…. I invent want."Our strategy sessions are critical in finding this "want." It's time to think outside the box, and my unique sales approach takes selling your home to a new level by asking pointed questions:
- What is your goal for this sale … Do you have to sell quickly because of a job relocation? Or, do you want the highest price possible so you can buy that next "move-up" home?
- What is your home's unique story and how do I tell it to buyers?
- Who's most likely to buy your home? What do they want in a home and how do I reach them?
- What are a few quick and inexpensive changes I can make to your home in order to appeal to the most potential buyers and get you the highest price possible?
- What surrounding attractions and community amenities will draw in your target market? What lifestyle are I selling?
Today's buyers are better prepared than ever. They're tapped into the Internet and do their own electronic searches, receive seller disclosure forms, order home inspections, etc. PHEW… but we're just as prepared since I really know buyers, how they think, and how best to reach them.We're just as tech-savvy and will promote your home via Internet and smartphone. I make sure that your home hits not only the MLS, but all the other listing websites out there—Trulia, Redfin, Zillow. It's everywhere so everyone can find it.We also truly know the "curb appeal" importance of Internet listings in today's market. Your home photos will shine online and not scare away any potential buyers.We'll even help you prepare your home and make it look its best for this HGTV-influenced market.After pricing your home correctly and implementing these simple selling strategies, you'll have an offer in no time.So, stay tuned for more of my Love Selling Your Home series! Next week, you'll get the inside scoop on When to Say "Yes" to an Offer. How do you decide which is the best offer? Find out right here!