MARKETING PLAN

eACH PROPERTY THAT I LIST HAS A CUSTOM MARKETING PLAN, REPRESENTING MY INTENTIONS FOR GIVING BUYERS AS MUCH INFORMATION ABOUT THE PROPERTY AS POSSIBLE. eACH PLAN INCLUDES THE FOLLOWING COMPONENTS:

(Click on some thumbnails for larger images!)

PHOTOGRAPHY

My photo shoots are directed by hand-selected photographers. Together, we put careful consideration into how the photos will convey the property through print and digital advertising.

PROPERTY VIDEO

Properly executed video accentuates the visual marketing of your property. My professional videographers showcase the neighborhoods and individual properties, then I leverage our range and reach to get meaningful views.

FLOOR PLANS

Data shows that most buyers like to see floor plans along with photos of a property; it helps them fully visualize the space. My trusted architects measure and draw the plans for buyers to see an accurate layout of the home.

PROPERTY DESCRIPTION

Second only to photos, a comprehensive write-up of a property is a must-have when appealing to buyers. Information about the interior and exterior of a home, as well as parking, transportation, and the surrounding area, tells everything an interested buyer needs to know.

PROPERTY INFORMATION SHEET

A comprehensive one-sheet, which is posted for agents to see with the MLS listing, includes all of the basic information about a property.

WEBSITE & SOCIAL STRATEGY

All listings receive dedicated space in my online portfolio, supplemented by a link to the Single Property Website. In addition, I utilize YouTube, Instagram, and Facebook to post videos and updates, targeting those most likely to have interest in your property.

SINGLE PROPERTY WEBSITE

A custom, vanity URL directs interested buyers to a site where I control the narrative and only include the best features of your property. Re-targeting capabilities extend this marketing past the initial, online visit.

PROPERTY FLYER

Presented in a single-page brochure, I leave this print marketing inside the property to compliment my digital advertising efforts. My intention is to provide a marketing piece that is too nice for a buyer to discard.

NEIGHBORHOOD MAP

This type of map highlights points of interest that showcase the value of a property's location in relation to the places that people want to go. Spatial learners can visualize the home's proximity to desirable areas. An interactive version of this map is also linked to each Single Property Website.

VALUE POINT CARDS

From high-end finishes to the intimate details put into your property, I can make sure every visitor is educated. By placing signage throughout the property, I’m able to “make the walls talk.”

E-FLYER CAMPAIGN

Targeted, trackable emails allow me to identify the agents who are most likely to bring a buyer to your property. I send local Realtors a media-rich, mobile-optimized notice and track their clicks to gauge interest.